How AI is Changing Email Marketing in 2025
How AI is Changing Email Marketing in 2025 How AI is Changing Email Marketing in 2025 When I started in email marketing a decade ago, success meant crafting a single clever subject line and hoping it resonated with a significant portion of your list. We celebrated a 20% open rate and considered a 2% click-through rate a victory. Today, that approach seems almost comically outdated. As someone who now manages email strategies for brands ranging from startups to Fortune 500 companies, I've witnessed firsthand how artificial intelligence has completely transformed what's possible with email marketing. What was once a blunt instrument has evolved into perhaps the most sophisticated and personalized digital marketing channel available. In this deep dive, I'll share how AI is revolutionizing email marketing in 2025, with real examples from campaigns I've worked on and insights from industry pioneers who are pushing t...